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Bien Phuong shines at Thaifex Anuga Asia 2025: Top 3 Vietnamese enterprises enter the final round of Thaifex taste Innovation Show

At the Thaifex – Anuga Asia 2025 fair taking place from May 27 to May 31, 2025 at IMPACT Muang Thong Thani, Bien Phuong, participating in an international exhibition for the first time, made a strong impression when becoming 1 of 3 Vietnamese enterprises entering the final round of the Thaifex taste Innovation Show competition - one of the categories to honor innovative food products at the fair.


Creating from identity - innovating for community health

Participating in Thaifex 2025, Bien Phuong brings a line of plant-based products as one of the strategic directions in the context of consumers increasingly interested in healthy, sustainable and environmentally friendly nutrition. This is the first time Bien Phuong has introduced plant-based products at a large-scale international exhibition, marking a new step in the development of the company's product portfolio.


The product "Vegetarian Egg Balls" was nominated for the final round of Taste Innovation Show 2025 and is highly appreciated for its creativity in combining plant ingredients, suitable for modern consumption trends and diversifying choices for consumers.


The product "Vegetarian Egg Balls" entered the final round of the Thaifex taste Innovation Show competition
The product "Vegetarian Egg Balls" entered the final round of the Thaifex taste Innovation Show competition
Ms. Trudie Nguyen - Business Assistant, discussing the process of Bien Phuong preparing for Thaifex 2025 with BSA Center (Cre: BSA Center - BSA Media)

Stepping into the world

Being selected to the final round of Thaifex taste Innovation Show is not only a source of pride for Bien Phuong but also demonstrates the potential of Vietnamese food enterprises in the international market. At the same time, this is also a valuable opportunity for Bien Phuong to approach global partners, expand cooperation and export opportunities.


Top 10 F&B industry trends 2025 announced at Thaifex 2025
Top 10 F&B industry trends 2025 announced at Thaifex 2025

Bien Phuong actively exchanges with partners to seek opportunities in the international market


Sincere thanks

Thank you to BSA Center, Ms. Vu Kim Hanh, Ms. Vu Kim Anh and colleagues for your support and help. Bien Phuong also deeply appreciates the sincere help and sharing from the business community, entrepreneurs, partners and trade promotion organizations of Vietnam so that we can have the best possible first launch outside the national border.


Vietnamese business community at the common booth
Vietnamese business community at the common booth

Bien Phuong is committed to continuing to innovate and develop high-quality, safe and authentic Vietnamese plant-based products to serve global consumers in a unique and proud way.


📍Don't forget to follow Bien Phuong's next journey at international fairs such as Korea Import Fair 2025 (July 7 - July 9, 2025) and regional food industry events!


Best regards.

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Contact information:

Domestic :

💻 Zalo to order: 0986 800 046

📞 Hotline: 098 680 0046

📩 Email: info@bienphuong.com  

🌐 Website: bienphuong.com


Export:

Trudie Nguyen - Sales Assistant

📞 Mobile (Zalo/ WhatsApp/ WeChat): +84 373 476 237

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Bien Phuong Trading Service Co., Ltd.

Tax ID: 0313072362

Office: 34/12 Bau Cat 2 Street, Ward 14, Tan Binh District, Ho Chi Minh City, Vietnam

Factory: 459 Le Dinh Chi, Le Minh Xuan, Binh Chanh, Ho Chi Minh City, Vietnam

Hotline: (+84) 986 800 046

Email: info@bienphuong.com

Website: bienphuong.com

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