Bien Phuong at CIIE 2025 – A Journey to Unlock the Chinese Market
- Thanh Trúc Nguyen
- Nov 14
- 2 min read
The China International Import Expo (CIIE) 2025 continues to be one of the largest trade events in Asia, gathering thousands of businesses from around the world. This year, Bien Phuong proudly participated in the Vietnam Pavilion with the support of the Vietnam Trade Promotion Agency (Vietrade) – marking an important milestone in the company’s international market expansion strategy.
Highlights of Bien Phuong at CIIE 2025
Throughout the exhibition, Bien Phuong showcased products that not only leverage the strengths of Vietnam’s local production regions but also cater to the tastes of consumers in the target market, including:
Pandan Layer Cake with Durian Filling
Banana and Young Coconut Cake
Seasoned Cashew Nuts (Garlic & Chili, Chocolate, Mustard, Sesame)
Bien Phuong’s Booth at CIIE 2025
Our booth attracted a significant number of attendees, especially buyers and distribution chains from various provinces across China.
Thanks to Vietrade’s well-organized connection activities, Bien Phuong had the opportunity to join multiple B2B meetings, presenting our production processes, export capacities, and sustainable development orientation. These interactions helped Bien Phuong quickly make a strong impression and gain interest from our first potential customers in the Chinese market – an important achievement during our debut appearance at CIIE.
Bien Phuong’s products at CIIE 2025 made a lasting impression on Chinese customers
A Vital Bridge from Bank of China
One of the standout aspects of our participation at CIIE 2025 was the strong support from the Bank of China, particularly the B2B matchmaking team from the Bank of China – Vietnam Branch.
Through matchmaking sessions organized by the Bank of China, Bien Phuong was directly connected with importers, distributors, and Chinese enterprises seeking high-quality processed food products. This support not only shortened the distance between Vietnamese businesses and the Chinese market but also opened up practical and promising cooperation opportunities for the near future
The Beginning of a Long-Term Journey
CIIE 2025 is not only an exhibition but also a platform for Bien Phuong to affirm its position within the export food industry. The connections, meetings, and positive feedback received from the Chinese market have become a strong motivation for the company to continue improving its products, enhancing quality standards, and strengthening trade promotion activities.
Bien Phuong would like to express our sincere appreciation to Vietrade, the Bank of China, and all partners who accompanied and supported us throughout CIIE 2025. This foundation will be a crucial stepping stone for Bien Phuong as we continue our journey to bring Vietnamese products to international markets.
Best regards.
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Contact information:
Domestic :
💻 Zalo to order: 0986 800 046
📞 Hotline: 098 680 0046
📩 Email: info@bienphuong.com
🌐 Website: bienphuong.com
Export:
Trudie Nguyen - Sales Assistant
📞 Mobile (Zalo/ WhatsApp/ WeChat): +84 373 476 237
📩 Email: nguyenthanhtruc@bienphuong.com
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